All Cases
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KLM — Branded Paid Search Impact Validation
2024PythonRSQL
Led a geo-experiment for KLM, funded by Google’s Digital Accelerator Program, testing the impact of branded paid search.
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HEMA — SEO Assistant with Generative AI
2024PythonOpenAI APIAnthropic Claude
Built an LLM-powered SEO content tool in Streamlit hosted on Google Cloud Run.
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Leen Bakker — “Leen’s Brain” & Taste-Driven Marketing
2020–2024SQLPythonData consultancy
Created a central GCP-based customer data hub for predictive marketing.
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Carglass — YouTube Incrementality Test
2023–2024SQLPythonR
Executed geo-experiment measuring YouTube ads’ incremental value.
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Merkle GenAI — Contextual Enterprise LLM
2023PythonOpenAI APILLMs
Developed contextual “brain” for internal AI assistant, enabling context-aware responses.