Marc van Eck

Study

MSc Marketing Intelligence

Rijksuniversiteit Groningen

Sep 2018 – Jul 2019Avg 7.9

• Now known as Data Science & Marketing Analytics.
• Key courses: Strategic Marketing (9), Data Science & Marketing Analytics (8), Digital Marketing Intelligence (8), Market Models (8).
• Learned SQL and R; thesis graded 8.

BA Communication & Information Sciences

Rijksuniversiteit Groningen

Sep 2014 – Jul 2018Avg 7.5

• Minors in International Relations & Marketing.
• Thesis: “The influence of reputation on interaction within Facebook” (8.2).
• Board year at Study Association Commotie as Secretary & Vice-chairman.

Experience

1. 

   Turntwo

   Senior Data Scientist

   Nov 2025 – PresentAmsterdam

   • Marketing Intelligence & Activation with a focus on data science, activation and AI.
2. 

   Wundermart

   Data Scientist

   Dec 2024 – Nov 2025Amsterdam

   • Built the foundation for scalable and impactful data science in a fast-growing retail tech environment.
   • Developed a centralized analytics hub in BigQuery with Dataform, Airbyte, and improved Airflow.
   • Implemented Wundermart’s first end-to-end ML pipeline, with MLFlow tracking and GCP API deployment.
   • Led forecasting model development for unmanned shops.
   • Created a revenue projection tool with seasonal decomposition, deployed as an interactive Streamlit app.
3. 

   Merkle

   Senior Data Scientist

   Apr 2022 – Dec 2024Amsterdam

   • Led the Data Science capability at the Amsterdam office; managed delivery across multiple clients; mentored 4 consultants.
   • Co-developed Northern European generative AI strategy; advised leadership on LLM adoption.
   • Directed data science programs for KLM, Marktplaats, HEMA, DNB, and Carglass.
   • Led the design and deployment of a cloud-based Customer Data Platform (“Leen’s Brain”) for Leen Bakker – Kwantum.
   • Won Gold AMMA Award 2022 for Best Use of Data & Technology.

4. Data (Science) & Tech Consultant

   Feb 2021 – Apr 2022Amsterdam

   • Delivered applied data science, orchestration, and activation solutions for key clients.
   • Led technical workstreams in multidisciplinary teams.
   • Supported innovation initiatives in cloud data architecture and proprietary analytics tools.

5. Online Marketing & Data Consultant

   Sep 2019 – Feb 2021Amsterdam

   • Rotated across Paid Search, Paid Social, and Data/Tech Optimization in Merkle’s trainee program.
   • Combined marketing channel knowledge with data analytics to identify optimization opportunities.
   • Initiated early first-party data strategy projects.